
Red Bull Racing launched its 2022 F1 challenger RB18B and confirmed a new title sponsor in American tech gain Oracle. 2021 F1 drivers’ champions secured a new title sponsorship five-year deal worth around $500 million with technology firm Oracle.
The Milton Keynes F1 squad will now be known as Oracle Red Bull Racing. The Associated Press confirmed that it was worth around $100 million a year.
Reigning F1 world champion Max Verstappen will be racing the No 1 on his RB18B this season, and his teammate Sergio Perez will be continuing as the team’s drivers for a second year in F1 2022, who tagged as Mexican defensive minister.
“We’re all about speed and the speed of response,” Red Bull team principal Christian Horner said in an interview with The Associated Press at the team’s central England headquarters. “We’re pushing the Oracle technical guys. But they’re responding in the best possible way. And that’s what makes this partnership very exciting.”
“We’ve got a brand-new set of regulations, a new technical challenge,” Horner said.
“We’ve got financial regulations that are driving and forcing efficiency, which is again where this partnership helps us to make sure that we’re as efficient and productive as we possibly can be.”’
It’s just such a perfect fit because it’s the most high-tech sport – Oracle
“I’ll take a certain American’s perspective,” Oracle executive vice president Ariel Kelman, the chief marketing officer, said in a video call.
“F1 is the fastest growing sport that we’re seeing in terms of an excitement here and around the world and for technology companies. “It’s just such a perfect fit because it’s the most high-tech sport, the most dangerous sport. So it just provides an amazing showcase for all the amazing technology.”
Red Bull will be utilizing further into the expertise provided by the Austin-based company for cloud computing, engine development and driver development.
“It is helping us to move into the cloud and particularly with the advent of powertrains (Red Bull’s power unit manufacturing company developing engines from 2026) as well, just opening the suite of technology that Oracle have available to them to our engineers is almost like going into a candy store and looking at what do they want to utilize,” Horner added.